Logo breaker
EraserImage
ERASER or RUBBER?
Assume nothing.
Get user feedback.
 
Avoid embarrasing (accidental) labels.
Do a card sort.

Card sorting is a great user centered design method to understand users.  It helps designers create usable information structures that saves users time.  Card sorting also helps designers test the effectiveness of existing designs and is useful for settling debates over which design is better.  

OptimalSort is card sorting done online.  Instead of weeks, card sorting can now be done in hours.

OptimalSort has an elegant user interface for card sorting and presents useful results that you can paste into reports.  It takes minutes to set up a card sort project - even if you've never run a card sort before.

Try the demo
Take part in an actual card sort
 
Take a tour
See how card sorts are created
 
Sign up for free
Free till August 2007

  Copyright 2007 Optimal Usability Ltd.   Privacy Statement